On Saturday, March 22, the NB3 Foundation officially kicked off its Hydrate Your Hustle campaign with a high-energy virtual Launch Party, streamed live on Instagram, Facebook, and TikTok. The event brought together Native youth, families, educators, comedians, and athletes to inspire a movement focused on fueling our bodies, minds, and passions with one simple yet powerful tool: water.
The livestream was packed with excitement, featuring a dynamic lineup of special guests, interactive games, motivational stories, and fun giveaways. Lori Chavez, Bernalillo Public Schools Teacher of the Year and comedian, brought humor and heart as the event host, setting a fun and welcoming tone for viewers of all ages.
NB3 Foundation program youth Nate and Jillian Calabaza added their own flavor to the event—literally—by putting their taste buds to the test with a fruit-infused water challenge! They also shared personal stories that encouraged viewers to take the Hydrate Your Hustle Pledge—a commitment to drinking more water and making healthy choices every day.
A particularly moving moment came from Hershel Wilson (Diné), a student at Bernalillo High School, who shared a story about the Water Spirit highlighting the deep cultural connection between water and Native communities. His storytelling was a reminder that water is not just for hydration but it is sacred and intertwined with our identities, traditions and ways of life.
Also joining the lineup were Native and role models Maddison Hammond, first ever Native American player in the NWSL, and Jaelyn Bates, Native collegiate basketball player and NB3FIT coach, who spoke about how hydration and healthy habits fuel their success in sports and life. Their powerful messages encouraged young people to care for their bodies, set goals and stay committed to healthy lifestyles.
Whether you’re an athlete, artist, student or working toward a healthier life, Hydrate Your Hustle is for you.
Missed the livestream? No problem! You can still watch the full event on the NB3 Foundation YouTube channel – https://www.youtube.com/watch?v=xhaauLTg3Hw .
Stay tuned for more Hydrate Your Hustle events happening this summer! Get involved, take the pledge and help keep the momentum going in your community.
