The Notah Begay III (NB3) Foundation is proud to announce the launch of the Hydrate Your Hustle campaign. With the growing awareness of the health risks associated with sugar sweetened beverages (SSBs), Hydrate Your Hustle offers a proactive, youth-centered campaign designed to empower Native youth to make healthier drink choices. By reaching youth at a time when habits are forming, this initiative can help them make better decisions about what they drink, setting them up for better health in the long run. The campaign will provide online resources, education and exclusive promotional items to help motivate youth to fuel their unique hustles by drinking water.

“Hydrate Your Hustle is not just a campaign; it’s a movement to reclaim our health. By choosing water, we honor our bodies and our traditions. We hope to inspire our youth to make decisions that will benefit them for a lifetime.”

Hydrate Your Hustle builds on years of dedicated work focused on promoting healthy hydration and combating the impact of SSBs within Native communities. Rooted in the cultural value of water as a life source, the campaign encourages youth to stay hydrated with water, infused waters and traditional natural teas. This initiative extends our commitment to uplifting Native communities, promoting positive health outcomes and ensuring future generations are equipped to stay healthy and strong in their daily hustles.

Take the Pledge

As part of the campaign, we invite youth and families to take the Hydrate Your Hustle Pledge. By committing to choose water as their primary drink, participants can contribute to a healthier community. Native youth are encouraged to share their stories about why they are choosing water, highlighting personal motivations and cultural connections that inspire them.

How to Participate:

  1. Pledge: Visit https://www.nb3foundation.org/hydrateyourhustle/ to take the Hydrate Your Hustle pledge.
  2. Share Your Story: Submit your personal stories about hydration to https://www.nb3foundation.org/hydrateyourhustle/
  3. Spread the Word: Encourage friends and family to join the campaign and share their journeys on social media using the hashtag #NB3F #HydrateYourHustle.
  4. Get incentives: Youth participants will have their stories featured and receive incentives including a sticker pack, water bottle and t-shirt!

Join us for this exciting campaign to empower Native youth with the knowledge and tools they need to make informed choices about their health. Our goal is to create a space where everyone can learn, engage and share the importance of staying hydrated.

Join us for a special live-stream event on Saturday, March 22, and be part of the movement! This exciting event will highlight the importance of hydration, feature inspiring speakers and give participants the opportunity to take the pledge together. Plus, we’ll have exclusive giveaways during the live stream! Follow us on social media @NB3Foundation and stay tuned for more details on how to watch live. Let’s hydrate, hustle and make an impact together!

For more information about Hydrate Your Hustle and how to get involved, please visit https://www.nb3foundation.org/hydrateyourhustle/